Chad Simpson

Chad Simpson

Regional Director of Operations for Texas

Mr. Simpson is the Regional Director of Operations for the Texas communities. He is responsible for managing the overall operations of these communities. Mr. Simpson is a senior-living management professional with more than 16 years of success in community operations and sales.

His primary responsibilities and accomplishments over the years include developing and leading teams to meet and exceed occupancy, establishing and upholding operating standards and creating a customer- and service-centered culture.

Before joining Discovery Senior Living, Mr. Simpson was the Corporate Director of Sales and Marketing at Conservatory Senior Living in Texas. His primary focus was to increase occupancy, provide operations support and assist in the development of a comprehensive marketing plan.

He entered the senior-living industry in 1998 with start-up company Chancellor Senior Management Ltd. in Columbus, Ohio. He started as a project coordinator and worked his way up to Director of Sales and Marketing and then Senior Vice President/Managing Director over an eight-year period. Mr. Simpson was instrumental in the successful and timely openings of 12 communities that offered independent living, assisted living and memory care in Ohio and West Virginia.

Mr. Simpson then joined Brookdale Senior Living as the Regional Sales and Marketing Director. Over a seven-year period, he successfully surpassed sales and occupancy objectives in various rural and metro regions in both smaller assisted living campuses and larger Continuing Care Retirement Communities. During this time, the various regions under his management were frequently honored as occupancy leaders within the organization. He also was influential in the creation of a competitive database software, a major update of the Customer Relationship Management software, changes in operations related to the Affordable Care Act, and the acquisition of Horizon Bay Senior Living.

He graduated Cum Laude from Morehead State University in Kentucky with a Bachelor of Arts Degree in Journalism with an emphasis on public relations and advertising, and a minor in marketing. Mr. Simpson has taken a special interest in being active in the community, included serving as a team leader for the Alzheimer’s Association’s “Walk to End Alzheimer’s” and serving as a Guardian with Honor Flight. His other passions in life lie in family, music, good food and staying physically fit.