DIANA FERRANTE THIES
Senior Vice President of
Marketing and Sales
Ms. Thies is the Senior Vice President of Marketing and Sales for Discovery Senior Living and its affiliated entities. She has directed and managed marketing for the Discovery Senior Living portfolio for more than 14 years. Her responsibilities include strategic marketing and analysis for the development and implementation of lead-generating and lead-converting campaigns, programs, branding awareness building. Recently accepting the Senior Vice President role of Sales, she is also responsible for sales programs, sales policies and procedures and training programs to help increase occupancy and overall census.
Ms. Thies has a diverse marketing background ranging across a number of different industries. She started her marketing career in the service-oriented banking industry but then moved into the consumer products environment. She has been responsible for most aspects of consumer product marketing including; focus group research, production, packaging, retail merchandising and planograms, tradeshows, sales information, product launches, collateral materials, statistical sales data and analysis.
After leaving her home state of New York and moving to Florida, Ms. Thies took her marketing skills to a pioneer in the world of online education, Walden University. After successfully implementing new marketing strategies that helped increase Walden’s brand awareness and enrollment, Ms. Thies joined the team of Aston Care Systems, Inc. the developers and operators of Aston Gardens Communities. It’s here where she continues to serve the senior-living industry with cutting-edge programs and marketing. Her hands-on approach, creative marketing strategies and ability to react to changing market needs have propelled Discovery Senior Living to become a market leader in the industry.
She has been the recipient of a multitude of regional, national and international marketing awards from the National Association of Homebuilders-Seniors Housing Council, the Mature Media Awards and the International Generations Awards for various marketing arenas including print media advertising, promotional events, collateral, video and magazine production, copywriting, photography, direct mail, and electronic media.
Ms. Thies graduated Cum Laude from Pace University, Lubin School of Business and holds a B.B.A. in Marketing with a minor in Advertising and Promotion. While at Pace, she was a member of Alpha Chi Honor Society. She is also a Certified Aging-In-Place Specialist (CAPS) granted by the National Association of Homebuilders continuing education department.
When she isn’t boating, golfing or enjoying the outdoors with her husband and her dogs, Ms. Thies can be found volunteering and fighting for animal rights.