Three of the senior housing provider’s newest, original print and digital marketing campaigns were honored for messaging and creative excellence by a national judging panel in the annual competition presented by Aging Media Network.
The April 1 transaction is part of an historic joint venture which sees NHI moving beyond a traditional, triple-net lease (NNN) structure, in part through strategic expansion of its long-standing partnership with Discovery Senior Living.
Maranto has pioneered innovation while leading a sophisticated, Discovery sales organization that successfully returned same-store occupancy to pre-COVID levels by mid-2021.
Crowley will oversee a core group of Discovery Village continuum-of-care communities in key Florida markets, with the move underscoring Discovery’s ongoing efforts to deliver precise, targeted management of its national and regional, multi-branded community portfolios.
By the end of the month, Discovery Senior Living will span 110 communities in 18 states, making it among the largest senior living providers in the United States. And the Bonita Springs, Florida-based company’s growth doesn’t end there. In 2022, Discovery plans to build on its national and regional identities across the country; and in the first quarter of the year, the company also will break ground on the first of its innovative Discovery Place communities, which center on an “experiential living” philosophy of care, services and amenities.
As we head into 2022, we are bullish about both the next year as well as both the mid- and longer-term prospects of our industry. I believe the industry has a few more variables this year than in years past to contend with that could have a meaningful impact on our business and the industry. These factors include the risk of over- or under-management of the current inflationary environment and those policy impacts on our customers’ ability to execute against their demand for our product.
Discovery Senior Living Vice President of Marketing Heidi LaVanway was among the initial cohort of 20 senior living industry leaders to complete industry association Argentum’s first-ever Leadership Advancement & Development (LEAD) program.
After a pandemic that severely impacted occupancy rates across seniors housing — setting and then re-setting record lows — occupancy has rebounded, and all signs point to a strong recovery, according to CEOs from top companies in the industry.
A number of recent, digital and multimedia assets produced by the agency earned multiple Gold and Silver honors from the Academy of Interactive & Visual Arts as part of the 17th Annual Davey Awards, while separately, three, consecutive newsletter publications earned prize recognition in the Fall 2021 Digital Health Awards.
The move, alongside financial partner Ventas, results in the establishment of TerraBella as a formal regionally focused wholly owned subsidiary management company of Discovery Senior Living and sees the launch of SummerHouse and Seaton as the two, newest additions to the company’s growing regional brand portfolio.